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About Us

Undercover Hippie embraces femininity and a passionate dedication to the art of boho lifestyle. 

 Founder Story

Undercover hippie was born in 2009 in London, UK. Life in London was filled with fancy cocktail or dinner parties. For most, I was only ever seen in fancy dress or ‘business-y’ attire. And then it happened, I was spotted in ‘the wild!’ – Vintage denim, hair in braids, tattoos a-blazing and a well-loved vintage tank.

The juxtaposition in my Gemini personality was intriguing to them for sure, but it also inspired many! The funny thing was, I was (am) very particular about my clothes – I don’t like to necessarily ‘stand out’ but yet I want to ‘stand unique' and fashionable at the same time.

I am an Undercover Hippie.

Dressed in raw emotion, lyric and style is my subtle reminder of who I am and the moments in life that brought me here. An undeniable passion for music and memories captured. Love of festivals, raw energy and yoga. And, well, that undercover side of me that loves a subtle message sans gaudy, flashy logos and immature themes.

I am first and foremost a wishful, undercover writer. I love writing, I love reading, I love inspirational quotes that speak to personal memories and I am obsessed to the core with music. I love when I hear a song that instantly revives a memory – one I’ve likely never shared. I’ve seen tragedy in life, I’ve overcome a lot and I’ve chosen my tribe carefully. I relay the same thoughtfulness and passion to my custom designs. 

Undercover Hippie is now a tribe of creative, brilliant, adventurous hippies, yogis & creatives based in LA's fashion district. All of our exclusive products are designed and developed in the USA. Together, we have built an ethical brand around the globe and we are blushing with honor. We couldn’t wander on this journey without you. So, wear it. Own it. Wrap yourself in it. We get you, you’re one of us.

Embrace your inner hippie wherever you wander.

Peace + Love + Wander,

Kelly + UH Tribe


Contact Us info@undercoverhippie.love

Sizing Suggestions

In most cases, we suggest ordering size based on your personal preferred fit. After all, the boho lifestyle is based on comfort and ease. You should feel good in what you wear! But, if you still have questions, please contact us, we're hip to help you find your perfect fit!

*All sizes are a general guideline and not a guarantee. Our goal is to create sizing that flatters and fits your personal preference. 

OSFS/One Size Fits Small = Generally, US Size 0-2 (22-26" waist)

OSFM/One Size Fits Most = Generally, US Size 4 and up

XS/SM = Comfortably fits US Size 4 and below (for larger cup sizes, we suggest sizing up one size)

SM/MD = Comfortably fits US Size 4 to US 8

MD/LG = Comfortably fits US Size 8 to US Size 12

LG/XL = Comfortably fits US Size 12 and up

MD/LG/XL = Size attributed to jumpsuits. These are very flowy and roomy. Our sizing is based on different fits for different folks style. Comfortable to size 14 and beyond. 

Small = size 0 -4

Medium = 4- 8

Large = 8 - 12

XLarge = 12 and above depending on item

We are not size obsessed. We design based on comfort + fit + style.

When we feel items run small or large, we note this on the item description with suggestions to size up/down accordingly.